Few things you need to know about product promotion via personalised merchandise

Merchandising is that weapon in the marketing arsenal which majority of senior marketing executives overlook. This is unexpected and unfortunate because merchandise furnishes high-end marketing impact. Use of merchandise to produce compelling marketing experiences is nothing new to online retailing. A business promotion via merchandising has a personalized touch and it is a known fact that anything personal has a huge impact. Here in this page you will get to know few important things about product promotion through personalized merchandise:

How merchandise can be used as medium of promotion?

These given points will detail how merchandise can be used as promotional medium:

• Present your targeted customer something which they need
  

Distributing bunch of stickers or batches bearing the emblem of your company may turn out cost effective but the overall impact will be very low. Most of the people do not connect with the concept of batch and sticker and dump them in trash. On the contrary, if you gift them pen, writing pads or t-shirts, like commodity of day to day use they will be more than happy and will use them in a wear and tear form. This kind of use till last breath will fulfill your prime motto of product promotion in the most effective way.

• Design your logo clearly
  

The main aim of personalized merchandise distribution is product promotion. So, do not diverge from that point. Design your logo in such a way that it has clear visibility and throw the right message which you want to spread among the targeted audience. Logo shape and resolution will differ on the basics of merchandise like pen and t-shirt. You can take the help from a logo design company to draft an appropriate logo for your company in Leicester or surrounding areas.

• Focus on quality not quantity
  

 Distributing thousand of merchandise to diverse population group may not do a huge help to your business. There are several people who are still not aware about the utility of your service. So, in order to capture your targeted customers distribute your promotional merchandise cleverly. Do not pay heed to the quantity, rather focus on the quality target.

Merchandising is no longer promotional ads, emblems or display of brand name on complementary commodity. When applied tactfully, merchandising can establish a powerful, personal and long-lasting connection between the brand and the consumer. So, if you want branded merchandise Leicester you should approach the professionals of a print and design company who will create a brand identity for you in the form of logo or personalized items.

How app can promote your business to next level, even better than a website?

Our world is getting little too smarter day by day. Every 9 out of 10 person you meet every day has a smart phone. It has been estimated that the number of mobile phone users worldwide will cross 5 billion and above in the coming year. People love to carry their smart phones with them every time like conjoint twins, so they are connected worldwide 24*7. But does your brand exist under the circumference of global online mobile network? Majority will say 'Yes', because they have a feature named internet website. But having an online presence via website is not enough in this smart phone era. Recent studies showed that mobile users relate better with apps than mobile-sites.

Here are some of the most compelling reasons behind the importance of a mobile app to promote your brand. Check out these to know the importance of mobile applications for your business:

• Speed is not the limit: Downloading a mobile site may kill whole lot of time even when operating via 4G surveillance as compared to an app. It becomes pretty irritating to see the loading bar revolving under the circle in a loop. On the contrary, a mobile application can be downloaded and installed instantly and can be viewed any time anywhere with no hard limits of internet speed.
  
  
• App is a comprehensive solution for all: An application is a perfect amalgamation of your entire marketing strategy. It is a mixture of mini billboard, PR, advertising and a salesman, one that works round the clock. In short, it is the most comprehensive and all-in-one solution for the users.
  
  
• Direct update and customer contact: An application can be far more engaging than a mobile site. It has interactive and playful pages. Your customers will relate with those features and will be attracted towards your product of interest. Moreover, through a mobile application you can furnish flash messages, which keep your customer updated about your product and brand.
  

Other facilities of an app include the following:

• Instant and direct customer support
• Increase the brand awareness among people
  

There are still many mini-brands which are unaware about this app based medium of promotion. So, strike a different pose, take help from the unique app design companies nearby Leicester and create your personalized mobile app based promotional page and furnish your target customer with a seamless experience.